What does an Affiliate Manager do?

And how per project rate depends on how complex your affiliate management is and how much an agency or specialists quote you. Affiliate marketing managers will ensure your brand and affiliates leverage these market trends and opportunities to maximize your results. The bottom line is that an affiliate manager will help you generate more revenue from your affiliate program.

What does an Affiliate Manager Do

As such, your affiliate manager should be checking publisher approvals daily and vetting any site that wants to promote your brand. Nearly all networks offer a service that involves an element of program management. This SLA will come with an additional cost that does not always equate to the desired outcome. There are many more activities that an affiliate manager may perform, but these are the primary tasks that an affiliate manager will do on a daily basis. “After working with PPM, I have a clear step-by-step process for how to create, run and kill it with affiliate marketing. Before that I found it challenging to know exactly what to do.”

What is the profile of an Affiliate Manager?

Our experts will take a detailed look at your business and tailor our strategies to your company. We understand that each industry has varying target audiences, which is why we learn about each affiliate and who they attract. For example, a member of our affiliate program specializing in teaching fitness is more likely to have an audience interested in purchasing exercise equipment. It’s these subtle details that play a crucial role in helping your website gain some substantial traffic.

The more renown and popularity an affiliate has, the harder it is to connect with and onboard them. The Performance Marketing Manager course features eight hours of conference-style video training. It is jam-packed with over 50 tips, tricks, and hacks that are guaranteed to turn your junior marketer into a rockstar affiliate manager.

What does an Affiliate Manager Do

The best way to get the attention of top-tier affiliates is to understand what the market wants. Your affiliate manager will track market trends like affiliate compensation, popular niches and products, and effective recruitment channels to find the best affiliates. Unfortunately, not all the affiliates you onboard will contribute to your business.

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This is critical because, in order to keep your affiliate program running smoothly, you will most likely need to collaborate with various departments within your company. An affiliate management program can be set up in-house or can be outsourced. An in-house affiliate management program will include the company’s own employees. Such in-house affiliate programs will have a full-time affiliate manager position and in some cases even a dedicated affiliate management team.

This allows partners to stay on top of trends and adjust their approach based on conversion data gathered by the affiliate manager . Done well, it’s a great way for businesses to grow their audiences and gain respect in niche communities. The trick lies in balancing a whole host of affiliate program management duties to ensure continued success. As your affiliate program matures, which is typically around the 1-2 year mark, your affiliate program management agency should still be focused on growing the program to align with your business goals. We have an in-house team of professionals who can manage affiliates on your behalf and deal with all of the day-to-day queries so you don’t have to micro-manage your marketing program. They can develop banners and other creative content that aligns with your brand guidelines and campaign goals.

AffDynasty Affiliate Program

This is why outsourcing affiliate management can be the best way to ensure that your affiliate program operates effectively. An affiliate manager is in charge of assisting affiliates and overseeing the overall affiliate program. Individuals who refer customers to the products or services offered the affiliate program’s owner are offered incentives and rewards, such as commission payments.

What does an Affiliate Manager Do

An affiliate manager is a partnership development representative of the company. Their focus is to grow the affiliate program, but there are dozens of little tasks to be done each day to maximize their efforts. Regardless of whether you’re an iGaming or sports betting affiliate, you’ll want to join an affiliate program after creating a business plan and putting your website together.

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Later on in your career, you could end up with the title senior director of marketing. There is more than meets the eye when it comes to being an affiliate manager. Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

  • Actively talking to your affiliates will help keep them informed and engaged with your company.
  • An affiliate marketing manager is responsible for tracking these numbers and then analyzing them to make recommendations to a business on how to adjust its affiliate programs for improved performance.
  • Our affiliate program management team can handle the entire process from start to finish and deliver insightful reports to your staff so they’re always kept up-to-date on program developments.
  • Managing the sales is just as important as managing any other aspect of your sales process.
  • Use affiliate program data to make strategic decisions and optimize your program.

Affiliate managers create reports reflecting your affiliate cost vs. revenue. These reports highlight your top and least performing affiliates and how they manage your budget https://xcritical.com/ among your resources. Your affiliate manager will create and manage your affiliate training and evaluate how effective their tactics and which affiliates make the cut.

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They can onboard new affiliates, resolve technical queries, and ensure that publisher activities adhere to program guidelines. If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree. You’ll learn specialized skills that employers today are desperately seeking in an affiliate manager position.

This is where communicating with affiliates and motivating them becomes relevant. An affiliate manager is responsible for the management of an entire affiliate program, from end to end, for the affiliate merchant/advertiser. There are so many facets of the role that need to be mastered, so a good teacher/mentor is essential. You can fast-track your journey to being an affiliate manager by enrolling in courses like the Performance Marketing Manager, a course trusted by brands like BigCommerce, WPEngine, and more. This role involves managing your affiliates and making sure they are productive. It also involves collecting payment info and making sure affiliate payouts are accurately paid on time.

affiliate marketing managers

This means it is essential to keep it updated and make sure all affiliates are being paid their earned commission. If you don’t allow affiliates to bid on certain keywords surrounding your brand you will need to check daily. After you have created robust terms and conditions when you launched your affiliate program. This network management will be able to provide network, industry and even competitor analysis.

You can drop me a note in the comments section or reach out to me through my contact page. This activity in the background will ensure the smooth running of your affiliate program to keep your partners happy. Next, your affiliate manager should be keeping on top of any transactions queries. They also need to check if invoices and commission payments are being made regularly. It is where the majority of all transactions are tracked/paid and where your affiliates will learn and engage with your brand.

Hiring an in-house affiliate manager means finding and hiring a new employee, or investing in the training needed to upskill an existing one. It also means investing in the affiliate management tools you’ll need to run the affiliate program in-house. Startups and small companies aren’t likely to have complex affiliate marketing programs but they often need help to configure, implement and measure their programs. The level of skill they need at this point often prices them out of hiring a full-time affiliate manager in-house. But the point of successful affiliate management and marketing is to develop affiliate relationships that run deeper than this. They should be passionate about your products and value proposition because this makes it easier for them to market your product and contribute to your revenue.

Most, if not all of these affiliate partners will be housed through a traditional affiliate network or a white-label option. In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Well, it’s practically a map that shows how you might advance from one job title to another. So, for example, if you started out with the role of account manager you might progress to a role such as marketing director eventually.

Activates affiliates.

Training your own team ensures an alignment of your culture, values, and mission. It also ensures that your affiliate manager know your product and brand well enough to craft tailored affiliate campaigns. Optimizing an affiliate marketing program involves monitoring your program’s performance and looking for ways to improve it. Of course, improving your program means incremental growth, which is what every business aims for.

Affiliate managers are the first people affiliates will come to with brand questions, so they need to educate themselves on the brand. Grovia is my go-to solution for recruitment, but check out my full list of affiliate manager tools. Research shows that affiliate marketing spending in the US is set to reach $8.2 billion by 2021.

Whether you want to be an affiliate manager or are looking to hire one, you must know what an affiliate manager does. Covering the role of an affiliate manager in one blog post is impossible. However, I believe you now have an idea of what this critical role entails. It requires one to have a unique combination of skills, patience, and a whole lot of determination. That’s why when looking for an affiliate manager, you must choose your candidate wisely. One of the first options you have of getting an affiliate manager is to hire one in-house.